Vascular/Anesthesia Product Manager
The Product Manager, Strategy's primary role is the development and execution of a comprehensive brand strategy to grow the platform in the market space.
The Product Manager will work in collaboration with the marketing manager, Vascular/Anesthesia Marketing as well as the Senior Leadership Team, global commercial teams, clinical, regulatory, research and development teams in order to ensure long term growth goals.
Must work closely with Sales and Functional Leadership to understand market trends, customer perspectives, competitor activities and industry dynamics to develop strategic segment plans and tactics necessary to drive the Vascular/Anesthesia business forward. Must be able to identify unmet customer needs and new business opportunities.
US based medical devices manufactueres for a range of procedures in critical care and surgery. Operating more than 40 countries and have 12,000 employees.
Great working environement and ranked "Best Placed to Work" for thir year.
- Lead the upstream commercial assessment and downstream commercial execution of marketing tactics and branding for the platform.
- Prepares and executes detailed product commercialization plans including branding, positioning, targeting, selling tactics and collateral, clinical evidence, economic value proposition, forecasting, pricing, sales training and medical education for the platform.
- Establish and maintain relationships with key clinicians and thought leaders in the industry.
- Work comprehensively with Medical Education to ensure that products are properly supported with educational events and programs.
- Collaborates and assures alignment with other functional areas including: R&D, Clinical, Regulatory, Quality, Operations, Sales Leadership and Medical/Sales Education.
- Develop and manage the marketing budget for the platform.
- Provide product expertise to the regional sales and marketing organizations related to the platform.
- Strong at data analysing, forecasting, multi task handling
- Flexible for trying something new
- Self starter
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