Head of CRM

Location: London, England
Salary: £58000 - £62000 per annum +
Sectors: Charity/NFP
Job Type: Permanent
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This is a senior role which has been introduced to lead the new central CRM function and work closely with business teams to develop their CRM capability.

Key Responsibilities:

  • Define the vision for CRM at the charity to include supporters and potential supporters across all digital life-stages and touchpoints. Our goal is to create the business capability to maximise the impact of our communication across multiple channels fulfilling the promise of marketing automation technology to deliver increasingly sophisticated and successful activity in the most responsive, audience focused way
  • Leverage the team's CRM and marketing automation expertise to deliver a programme of communications that deepens engagement with all our supporters and potential supporters to achieve the charity's mission, vision, and strategic objectives


  • 5 years + experience in CRM and marketing automation, with a strong track record of delivering successful integrated marketing and communications programmes at scale, from planning through to delivery and evaluation
  • 2 years + experience in a senior CRM role, setting multi-channel CRM strategy ideally in an industry where customer retention is key. Able to demonstrate a track record of consistently delivering successful initiatives. Charity experience is desirable
  • Demonstrable expertise in all aspects of automated marketing delivery with hands on experience of using Adobe Campaign (ideally) in a previous role. Knowledge of HTML/JavaScript is desirable.
  • Thorough understanding of:
    • CRM tactics and channels
    • Appropriate database and campaign reporting metrics
    • Response-driven design, copy and creative
    • Dynamic content
    • Brand marketing communications
    • Customer databases including relational databases; plus, prior use of related applications
    • GDPR and other relevant data regulations

To find out more about Real please visit www.realstaffing.com

Real Staffing, a trading division of SThree Partnership LLP is acting as an Employment Agency in relation to this vacancy| Registered office | 1st Floor, 75 King William Street, London, EC4N 7BE, United Kingdom | Partnership Number | OC387148 England and Wales

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